A Conversation with Melanie Gentry of Luz Del Valle Images

My friend and fellow photographer, Melanie Gentry of Luz Del Valle Images is in the process of releasing a new book. I recently got the chance to interview her about her artwork and this project.

As some of you might now, I spent a few years of my youth living in Dell City, TX (a small West Texas community between Carlsbad, NM and El Paso, TX along US Highway 62-180).  During those years, my family and I made some lifelong friends.  Melanie Gentry of Luz Del Valle Images is one of these friends, and in our adult years we’ve been brought back in contact with one another through our common passion for landscape photography.  I have had the privilege to tag along with Melanie on several occasions recently and photograph some of this vast landscape of our beautiful state.

Melanie is in the process of releasing a book that shares some of this countries history through the research of Mrs. Oleeta Etcheverry and her photographs. I wanted to chat with her about her art and this project, the following is the interview I had with her on June 8, 2018.  I hope you enjoy the interview and consider supporting her project.

Q. What’s your background with photography and how long have you been doing it?

I’ve had an interest in photography since childhood. My grandmother gave me a Kodak Brownie StarFlash camera when I was in elementary school and I graduated to a 35mm SLR by high school.

I really became serious about it when I studied agricultural communications at Texas Tech University and photography was among the offerings.

My aunt, Alice Shelton, was the designated family photographer and had learned how to develop and enlarge her own photos, so when she encountered issues with her eyesight she decided to sell her equipment. My parents new that I was enjoying my photography classes and bought her equipment and gave it to me for Christmas my sophomore year at Tech.

I absolutely loved processing negatives and prints in the dark room, but at the same time Photoshop was just launched so I learned the digital darkroom techniques we use today and I enjoyed that process too. Back then we would shoot and print our images and scan, crop and make adjustments for publication design and layouts.

When I graduated from Texas Tech, I launched a marketing and communications consulting business with my Mom and have provided grant writing, marketing, design and photography services for the last 18 years.

We lost my Dad 25 years ago and I turned to photographing sunsets as a coping mechanism. Looking back, I’m certain that my grandmother knew photography was my calling and that it would be the one constant in my life!  I am so humbled and blessed by all that her gift has given me.

Q. As evident in your book that is coming out, you have a great love of photographing landscapes, but do you do other types of photography as well?

I offer natural light portraiture and commercial photography services including product, real-estate, special event and equine photography.

Lightning and storm photography is my true dealing mechanism. There is something about watching a powerful monsoon storm build and roll across the desert lowlands that just puts things into perspective for me. These storms can be so powerful, chaotic and destructive, but at the same time there is pure beauty and tranquility within them.

Q. What’s the best way for folks who would like to support your work to back you in your current project?

The most difficult part of self-publishing is meeting the printing costs upfront, and there have also been several people who want to see our local history preserved and they have contributed to the project. I haven’t asked for “donations” in the traditional sense because I believe there are far more important causes people can  support in that way and I want anyone who contributes to have something in return so I am doing pre sales.  I’ve been tied up on a couple of other projects and have not had a chance to update the total raised, but we are about $500 out from meeting the goal on printing costs.

Anyone who would like to have a little bit of our area’s history in print can visit the book project page to learn more:

Helping to get the word out about the project is also a great way to provide support.

Q. Any other projects in the works you share with us at this time?

Photography is a lifelong learning process and for me the satisfaction comes from the journey to perfect the process.  I taught media technology at Dell City ISD for two years in the mid 90’s and I loved the interactive, hands-on side of teaching. It was rewarding to see a creative spark emerge into a burning passion in some of my students.  So that is something I wanted to get back to in some way, so I  just launched an educational portal as an off-shoot to my commercial photography business – Luz Del Valle Images.

It’s called Show Up & Shoot!

The main goal is to lessen the frustration of getting off auto mode for beginners and amateur photographers and help them realize a unique creative style. Taking control of the camera is a big step – when you can read the light and dial in manual settings everything else starts to become second nature.

I’ll be adding free content on SAUS as a way of paying it forward, but I also have the cost of running a business to consider so I offer a variety of paid options for folks who want to take their photography to semi-pro or pro level.  Those services range from group or private tours and workshops to on site coaching and virtual mentoring for individuals.

Q. Any other comments you’d like to share with folks out there that might be reading this and have an interest in photography?

Photography is both my dealing mechanism and a source of income I have learned over time not to get too caught up in the chase for the latest, greatest gadget. The best advice I can give anyone who is starting out is to find a camera that matches your skillset and then upgrade or add to your gear bag as you develop confidence and want to expand your skills and capabilities. The main thing is to find the style that fits you and then immerse yourself in the light and shadow. The fun is in the chase!

I have a lot of people ask me for tips on shooting lightning and I am reluctant to really share outside of a workshop setting because it is dangerous.  If you’re going to shoot storms or lightning learn about storm development and movement and make safety your top priority! Please don’t get caught up in the moment and place yourself at greater risk. When I see images from novice shooters who put themselves in danger to get those shots it really rattles me.  I had a couple of close calls last year – they were purely from the unpredictability of nature and not from carelessness. It didn’t discourage me from going out again, but I am very safety conscious so did make me look for ways to be better prepared.


Show Up and Shoot

My good friend and fellow photographer Melanie Gentry has spun up a new educational venture from her commercial photography business for those who want to learn more about photography.

Flexibility is the key – whether providing face to face or virtual assistance Show Up and Shoot is geared toward providing live support based on your needs and around your schedule ~ Show Up and Shoot Welcome Page

I’ve known Melanie for a number of years, attended her workshops and have no hesitation in endorsing her new platform to pay it forward to new aspiring photographers. I also plan to feature an interview with Melanie in my upcoming newsletter to introduce her to my readership.

So take a look at the new site and give her a try. I promise you won’t be disappointed.

The Orville-Majority Rule

The irony of this blog post being shared across my social media feeds does not escape me, but with all I saw at my conference last week (a complete other story that I might muster to write about someday) and then seeing this episode of The Orville I felt compelled to pass this along to those who might be receptive or interested in it’s satirical message.

The Orville if you are unaware of it is a TV series that “follows the crew of the not-so-functional exploratory ship in the Earth’s interstellar fleet, 400 years in the future” –IMDB plot summary. And I understand that SciFi might not be your cup of tea but Season 1 Episode 7 – Majority Rule is in my opinion worth the watch. If you do watch it or have already seen it, I’d love to hear your comments below.

Austin woman enjoys the gift of the desert

I don’t know if I’ve glimpsed inner peace or been transported to the sublime, or any of the other things we’re told that solitude in nature is supposed to bring us. I do know that, for maybe the first time ever, I’ve sat alone and attentive, in a patch of wilderness that may not always be so wild. I’ve hiked for miles without speaking, slept dreamlessly under the stars. I’ve touched all the edges of my own mind. This is what I came here for, and it is more than enough.

Read full article on the Austin American-Statesman website (link below)

Trip to Corpus Christi

I recently had the opportunity to travel to Corpus Christi, Texas for a business trip but of course I took my camera with me.  I was in class most of the day, but did get out a bit in the evenings to attend events and enjoy this beautiful city.  Here are a few shots I took, hope you enjoy.


San Antonio Museum of Art

My daughter was needing to go to the San Antonio Museum of Art for her college art course and do a paper, so she took her mother and me along for the ride.  I have visited other museums in San Antonio (Witte & McNay) but never here.  I was very impressed with it and will certainly visit it again when they finish installing some of their newer exhibits.

Click on my Adobe Spark post below to see some of the featured exhibits I photographed.  Hope you enjoy! -ck

A Trip to the Museum